Archive for June, 2012
The first thing that comes to one’s mind when you hear the word monsoon is the stimulating and fascinating aroma of the wet soil. The aroma that arises when the rains hit the Mother Earth is really very intoxicating. Monsoon is one of the best seasons in India. It is also the most sought after season after the hot and humid summer season. The monsoon arrives in the country from the south. Kerala, also known as the Gods Own Country, is one of the states where monsoon arrives early. Then slowly it moves to the other parts of the country with time.
Irrespective of the state and province monsoon is the most awaited season throughout the country. People of different age groups have different reasons to wait for the rains. The kids wait for the season so that they can enjoy their time drenched in the rain. Teenagers see it as the season of romance while the season provides an opportunity for the adults and elderly people to sit back and relive their memories.
Monsoons in Kerala are quite different from the monsoons that one gets to see in the other parts of the country. The monsoons start early in the month of June. And it continues till the end of October. The rains get heavier and heavier with the season. The only disadvantage of the monsoons in Kerala is the less number of tourists. Kerala is a place where tourists from all over the world comes visiting throughout the year. Tourists prefer to visit the state pre and post monsoons. Now the reason for this may be that they think there won’t be much to see during the monsoons in Kerala.
But that is a wrong perspective. Kerala is most beautiful during monsoon. With greenery all around and the God blessing its Country with splendid rains is a view to watch out for. According to local tourist guides and tourism specialists, monsoon is the best season to visit Kerala. They also put up some reasons for the same. They say that as it is an off-season for tourism in Kerala during monsoon the expenditure would be far lesser that what one would have to spend otherwise.
Many hotels including the 5 star ones in the state drop their rates up-to 50% during the monsoon season. Most of the clients of BounzD in the hospitality sector have started facing the heat this monsoon season. The number of enquiries they receive including ones they receive through BounzD have reduced drastically. Till now the drop in enquiries through BounzD have been about 40% and the drop in the tradional walk in and phone-in enquiries have dropped by more than 65%. It is expected to drop down more in the days ahead according to the hotel management. The hotel management have been working on various packages like reduced room rates, combo packages and discounts to regular monsoon visitors to put a check on the reduction in the number of tourists visiting.
Even Kerala Tourism Development Corporation (KTDC) is coming up with various monsoon packages in tie-up with various hotels in the tourist spots including Wayanad, Kovalam, Alleppey, Cochin among others. As the monsoon arrives early in Kerala as compared to the northern parts of the country most tourist package providers are considering them as the prospective targets to come and enjoy the scenic beauty of the God’s Own Country. With many tourist spots like Back waters in Allepey, High Range places like Munnar, Wayanad and OOtty there are some of the many places in Kerala that one can visit during the monsoons to have a splendid time. You may find some reviews from people who have been to Wayanad and stayed in the Vythiri Resort here.
Ever since the rupee value has been diminishing we have been seeing a sudden increase in the number of enquiries via bounzd from International countries. The depreciating rupee has positively influenced the demand from NRIs for residential properties in various cities across India, especially in Mumbai. The rupee has been touching new lows every day crossing 55 a dollar.
“A sharp plunge in rupee value to near Rs 55-56 levels against the dollar has definitely brought cheer to some including, NRIs remitting money from abroad and expats drawing salaries in dollars. The rupee has lost sheen not only against the US dollar but also against other currencies. One dollar gets a little over Rs 55 now, which is nearly 12.67 per cent more than what it did on March 1. Similarly, a British pound brings Rs 86.73, (up 10.62%), euro brings Rs 69.30 (up 5.83%) and Australian dollar Rs 54.02 (up 1.75%)” says Business Standard.
However our call reports say, the percentage increase in number of enquiries for our real estate customers, from outside India is beyond belief. All the countries have generated a great leap in the overall number of enquiries. The Realty majors like, Puravankara Projects, Mantri Builders and Heera Group have reported to be enjoying the benefits of this sudden burst in the enquiries from overseas Indians. Most of them are getting ready with their 24/7 support center to woo these potential calls.
“With our strong presence in the Middle east market, and getting prepared with effective support systems and new age communication technologies like Bounzd has helped us get the maximum out of this boom. The conversion cycle of these enquiries are also less, which helps us to focus our marketing activities towards NRIs. Based on the detailed call Analytics and call tracking solution implemented by Waybeo, we tracked and have analyzed the trend following the Rupee depreciation” says Dinesh Balakrishnan.
On the total calls and enquiries generated via Bounzd for our Realty companies across India during the month May, Bangalore and Kerala seems to dominate in the number of enquiries. But Mumbai based Real Estate developer, Nirmal Life Style who implemented, the inbound calling solution Bounzd a few days back in June also seem to witness a huge increase in the number of calls every day.
“Apart from the advantages they have due to the depreciating rupee, developers are more than willing to offer discounts today owing to their ongoing liquidity concerns,” says Om Ahuja, CEO – Residential Services, Jones Lang LaSalle India.
But this trend is only visible for the residential projects and not in the commercial real estate segment. In India NRIs have restrictions in purchasing land/plantations/farm houses, the only options available are purchasing apartments or villas. Even the option of commercial real estate is subject to a lot of regulations and long purchasing agreements.
Investing in real estate for shorter terms are not advisable as it is sensitive to the interest rates announced by the Government. NRIs interested in making long term investments for a period of 7-10 years are involving in this boom and they look for value building locations in metros and their suburban localities. In these locations, if big infrastructure investments are happening such as new airports, commercial spaces etc ensure good return on investment for NRIs.
While the Overseas Indians and Real Estate majors are jumping into the opportunity thrown by the weak rupee, we at Bounzd is all set to provide the perfect communication channels between them.
GITC (Great India Tour Company) famous for its cost effective and quality services in the tourism industry has been successfully using the inbound business calling solution BounzD for the last eight months. GITC is a global travel and tourism brand famous for its world class services. The core management team comprises of some of the best talents across the globe. Since 1976 the focus of GITC has been on the international aspects related to the travel and leisure industry.
GITC is an arm of the 60-million Euro Corporation ATE Group that focuses on the leisure sector across the globe. Spread over India with 24 offices and contractual relationships with organizations all over the world GITC takes care of Travel, Holidays, Events, Logistics and Advertising. Cruises, intra-India travel & leisure packages, global leisure packages and Indian experiential packages form some of their major products. GITC is also a prominent member in various organizations in travel and tourism industry who helps to adopt and innovate continuously and setting policies for the growth of this sector in the country.
GITC has also come up with a very innovative and futuristic approach where in the customer can talk to a travel counselor who will then help decide on the package that would suit his/her tastes the most. The customer can also take the help of these counselors to decide on a package that would suit his/her budget. The relationship between BounzD and GITC has been excellent in the past and Team BounzD is looking forward to continue the association for a long time in the future.
The Raintree group of Hotels famous for their social conscious concepts has acquired the inbound business calling solution for their website. The group has hotels with innovative concepts that provide the guests with the best possible living experience in a very environmental friendly manner. The staffs at The Raintree Hotels are trained to provide the customers with unparalleled style, comfort and luxury and also maintain the environmental balance outside at the same time. One of the leading developers in South India, Ceebros, ventured into the hospitality arena in Chennai with The Raintree Hotels with an aim to bring a breath of fresh air to the hospitality industry.
Team Waybeo came up with BounzD with an aim to change the way customers approach companies. This similarity in aim and thought process made the relationship of BounzD and The Raintree inevitable. Team BounzD is looking forward to the relationship to come up with many new ideas that will also benefit the environment in a positive manner.
Team BounzD welcomes The Raintree to the family and is looking forward to a long partnership in the future.