It proved giving live assistance to online visitors can clear their doubts and can convert them to leads.

Bounzd is an inbound calling solution envisioned to replace numbers displayed online with Track-able widgets. A few of our customers used Bounzd outside their website as well, in all possible marketing channels. The increase in number of leads or calls generated was stunning.

Some of the strategies mentioned here will definitely help your brand to get more visits, leads and calls without investing on expensive marketing channels.

Most of the strategies explained in this blog are based on the inbound marketing thought processes. For doing business online inbound marketing is the most effective method since 2007. It is all about creating contents to share, which you customers would need. The contents can be in the form of a tweet, an article, an image, a blog, or a Facebook post, an infographic or anything.

Here is the first tip in the series which can definitely increase the number of enquiries you get via Bounzd.

TIP #1: OPTIMIZE YOUR PPC AD CAMPAIGNS AND THE  ENTIRE GOOGLE WITH LIVE ‘CLICK TO CALL’ BUTTONS

There is no doubt Google Pay per Click Ads (PPC) are one of the fastest and effective lead generation tool, currently available in web. But due to its huge success, the keywords are highly competitive and it is very difficult to get the user to reach our website, as the resellers or other affiliates advertise for the same brand as well.

Considering the example of a leading player in the Indian hospitality segment “The Lalit Hotels” here. If you search the keyword “5star luxury hotels in Delhi” in Google, the competition is less comparing with a  more direct keyword “The Lalit room booking”. In the second case, the Search page is filled with PPC ads by other affiliates or resellers like Booking.com, expedia.co.in and makemytrip.com. To get the user reach directly to the hotel’s website is a real challenge.

For these types of keywords, where conversion chances are very high, you can use Bounzd Live call link using Google Site Links Ad extensions as shown in the  second image below.

Placing Call us free Buttons in Image/Banner Ads

On the same lines, you can place Bounzd “Call us free” buttons or Click to call links in your image/banner ads as well. Have a look at some examples below.

Sample 1 – An image Ad with Call us free Button

Sample 2 – Image Ads with types of Bounzd Live Call Buttons

Sample 3 – Text Ad with 'Live Call' option as main link

Sample 4- Vertical Banner Ad with Call us Free Button

Setting up this Live call facility within Google Ads or other online Ads is very easy using Bounzd.

1. Create a campaign widget for a particular ad campaign inside Bounzd.

2. Login to your Bounzd  Account. Go to Campaign Widgets >> Click Create New. Give your destination URL and get the new URL for placing in your Ad campaigns.

3. Creatively use different contents to show the calling option inside Google Ads. You can use Google site links as shown in the second image or even the title of the Ad can be changed accordingly as shown in the image Sample3.

4. The click on the campaign URL will take the customer/visitor to the destination URL with Bounzd pop-up opened, prompting the visitor to initiate the call. The website in the background should be visible under translucent color themes. (If you select the Modal Window option)

5. Make sure the destination URL contains the bounzd script for this to work.

For those who are new to Bounzd, Click here to Sign up and get your free trial account.

If you need any kind of assistance in setting up campaign widgets for your Google PPC Ads, go to support.bounzd.com or mail to support@bounzd.com. If you are an enterprise user of Bouznd, contact your dedicated support person to get it done.

Couple of things I used to hear now, fortunately, we did not even know such challenge exist while we started. May be the lack of awareness of such challenges might have helped us focus in what our goals are , than on the hindrances. As I kept on selling in India,  the challenges people usually concerned about started coming to my mind.

•    Indian customers won’t pay on time. They are irresponsible when it comes to payments. Foreign customers pay and it is worth to sell abroad than India

This is a concept of 1990s. If we cant understand the dynamics of Indian market, simply we are not capable to do business in India. There is nothing in complaining as every region has its own challenges of doing business.  Indians pay with a time frame. Payments are never up front or on spot. A sales man has to identify and visually see the sales and payment cycle of sales process.

•   Indian big enterprises won’t experiment/ accept new, innovative technologies

This is a myth. The Enterprises in Indian economic power houses like Bangalore, Chennai, Mumbai,Delhi experiment a lot with new technologies and young entrepreneurs.  One of the biggest advantage of Indian customers is their willingness to listen to new technology concepts,readiness to give feedback, and they are even ready to wait till we come up with next version. Where else in the world we have such a comfortable test market for products?
Amazing products from India will be born when the common public is ready to accept products made in India.  Indian Enterprises would love  you ,if you are located in India. The earlier concept of mesmerized by foreign products are slowly declining and we have to make such a movement in the social level to foster wonderful innovation from India ; not just for India, But for the whole world. When it comes to reaching Indian enterprises, we say, Indian enterprises are rarely active in internet. I could not believe this as I did 90% of my sales closure through LinkedIn.

How we reached Indian enterprise customers via LinkedIn?  — use LinkedIn with a rhythm !

1. Understand the platform well

When we started to expand from home town market to metro cities, we hardly had the idea of connecting. We believed cold call is the only way forward to sales. Though Cold Calling is still a good way to open new markets, LinkedIn has got more advantages as it is much more easier to connect with the right POC. We studied LinkedIn platform in India and found generally who are all active, as industry wise and professional wise. The study gave us an idea about the target market, POC, profile of people whom we should to meet, their industrial expertise, the working culture, etc.

2. Identify the target market

As we continued exploring LinkedIn as a team, we started listing down the target market on the other side, specifically the companies within our target industries. The lead list of companies under our target market made the search for POC  in linkedIn much easier. It is always better to connect with multiple professionals from the same organization as you never know who is the right POC initially.You could get the exact idea about profile of person you should meet only after a few meetings. Moreover, connecting with multiple professionals could also help you in identifying the right POC you should meet.

3. Start Connecting

Once we had the lead list ready, we started connecting with professionals under our target segment. The message you send while inviting someone is crucial. Everybody loves to buy,; nobody likes to be sold. Seems like a guidance for first date? Still truth is truth!. You’ll have to experiment with few drafts to figure out which one works for you. It is always better to give a short introduction about yourself on the message to invite. Some people accept connection requests, some won’t.But don’t get disheartened. Keep building connections with well known professionals across the target industries. This could help connecting with people.Most people before accepting your invitation to connect would look for your title, profile and the connection you have in common. Write a summary about yourself on LinkedIn which could help people to understand what you do which can influence the decision to connect.

4. Product Intro/ Meeting Request

Once you’ve established the connection, you can either call board line and pitch directly or you can give a brief introduction on LinkedIn and request to meet.I would suggest the LinkedIn way, as people might be so busy and might not listen carefully on call. Moreover, in initial stages, it is hard to explain product and value proposition over phone.Prepare a short introduction about your product and keep the draft ready to shoot out to POC’s you connect. It would be best if you can explain the product in 4-5 sentences with a request for meeting. Make sure you highlight the pain point solved by your product. It’s not necessary that you should be able to get meeting with with every POC you had sent meeting request. Initially, it’s hard to get meetings.But as you build customer base, the challenging task would become easy as your product has already proved for many players in the same industry sector.

Reaching large Indian enterprises are never tough like before. Indian enterprises have started experimenting and we have a wonderful pool of early innovators in our country. A bit of  mindset shift to next level will surely help us create brands that made for generations.

This technique can be practiced widely once we get paid customers of at least 1 or some customers under trial run.

Time is up to get into serious business. We trust design as a core differentiator and love designers who takes inspiration from this great nature.

We are inviting creative artists to redesign one of the “Top 10 Made in India products in 2012″ and help us make it one of “Top 10 in the world”. Join our path to create the next big design story, from India.

The offer highlights:

• Choose your location! Delhi Mumbai Trivandrum – We love you to explore mystical places in India and get inspired in life.
• Get along with artists from different walk of life.
• Design a maximum of 3-4 websites in a year for Waybeo.
• “We don’t need screwdrivers, we need creators”. Feel free to work whenever you want. Focus in quality of output
• Package – We don’t know, your portfolio will have the say.
• We don’t care if you pursue your freelance dream while with Waybeo. You may consult upcoming start ups too.

Expectations

• Set the visual language for “BounzD” and all upcoming products from our table.
• Redesign the UX / UI flow of our flag ship product ‘BounzD’ for global audience
• We love design in every aspects of life. You will find hundreds of opportunities where you can fit your design interests like

Skills

• We don’t expect you to be the ‘Unicorn’ a magical designer who can solve all the needs. (If there is one we are happy to welcome you)
• We want a front end designer, who will focus on design, with a sense of design trends in web. Knowledge in frontend conversion and codes is obviously a plus, even though we got front end engineers to help it out.
• A strong portfolio with an elevated sense of layout, form, color, and typography. (Forward your dribble/behance/portfolio website links)
• A diverse set of illustration capabilities and an interest in photography would also be helpful.
• An ever learning attitude with ready to share knowledge approach. Yeah we would love you to host the next “designer meetup” in your location.

If you are a starter with strong desire to make a change in life, you are always welcome!

Please feel free to contact

Shiv Shankar – shiv@waybeo.com

OR

Manu Dev      - manudev@waybeo.com

With a unique combination of sector knowledge and entrepreneurial flair and moreover equipped with a strong team of more than 450 professionals, BOP gives its clients the best. Regarded as an innovative thinking organization, the company has excellent negotiating skills. Synonymous with high quality service, their interaction with the customer is driven by a deep sense of responsibility and care. Equipped with trained professionals with pedigreed backgrounds and service records in top multinationals, BOP ensures that you get the best service levels and accuracy of information. We envision a future where there is a home for everyone to suit their budget and lifestyle in any city of their choice.

With companies all over the world flocking towards a medium to provide the right kind of reach, BounzD provides the complete inbound communication platform for enterprises. ‘BounzD’, an innovative real time solution, functioning as an operational system, builds the gap between you and the therapist. ‘BounzD’ facilitates you to make cost effective calls to the realtor and thus set the path for the customer to their dream home.

While representing the best of homes and offices, the BOP group also have the privilege and responsibility of catering to an esteemed clientele. Their continued patronage is proof of our commitment to excellence in customer service. The company also envisions  to build an organization which provides global levels of service with local solutions. Make a call now to make your ‘dream home’ come true.

Roots Corporation Limited (RCL) is a subsidiary of The Indian Hotels Company Limited (IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind category of Smart Basics hotel chain across the country. Ginger, a TATA Enterprise , with a wide range of hotels have a myriad of options when it comes to dining. They believe in giving their customers the best value in dining, as with everything else.

The ginger hotels with their concept of ‘Smart Basic hotels’ have a wide range of attractive offers to go with it too like Festive offer package, Early booking offer, Discount for VISA premium card holders etc. With intelligently designed facilities, there are a range of options available for the customer’s convenience. Right from Wi-Fi connections to water dispenser to smart space zone, Ginger hotels has it all.

BounzD acting as a ‘facilitating’ medium, the booking at the hotel is ‘user friendly’ as BounzD with their custom- built application allows the customers to make cost-effective calls. With just an internet connection and a pair of headphones and the customer is ready to choose his room according to his prerequisites.

Ginger group of hotels helps the customer treat him and their loved ones to the best holiday destinations and some unforgettable shopping and travel adventures by booking a stay at one of the hotels and make their entire trip a memorable one.

With an informal and relaxed ambience, yet efficient and businesslike, the hotel has 112 centrally air-conditioned excellently appointed rooms and suites, each equipped with CCTV, Channel Music, Refrigerator and other amenities, 24 hour room service and a Business Center. Located along the seafront at Marine Drive, this hotel is in the heart of South Mumbai’s famous Queens Necklace. The Ambassador has seen the city grow from its grand colonial past to the buzzing modern metropolis of the day. Within a 5 km radius are attractions like the Gateway of India, Flora Fountain, Mani Bhavan, Dhobi Ghat, Jehangir Art Gallery and the National Centre of Performing Arts. A little further away are the shopping attractions of Colaba Causeway. The domestic airport is 25 kms away and the international airport is located 30 kms from the hotel. The dining experience at this hotel is a good one as it offers three choices – A unique revolving restaurant with a spectacular view of the marina, a round-the-clock coffee shop and a specialty restaurant.The hotel is also equipped with other facilities like a 24-hour full-service rooms that include STD/ISD direct dialing and cable TV / channel music in all rooms and a safety deposit locker. Other special services include Express laundry and dry cleaning service, Postal services with 24-hour fax and photocopying facilities, Business centre, Gift Shop, currency exchange etc.

BounzD here plays a major role in linking the customers to the hotels in a cost-effective manner. ‘BounzD’, functioning as an operational system between the customer and the hotel helps the customer make cost effective calls to the administration and get rooms according to their  requirements, with basic necessity of just a microphone and internet connection.

With the ambassador group believing in a work culture which dictates that they create businesses of enduring value that are instilled with an ethic of cooperation, sustainability and customer satisfaction, this hotel definitely reaches among the top ones

Not only does Lodha Contour 9 meet all safety requirements by code, but they go above and beyond to ensure the customer’s family safety. Since they can service every need for their customers, they can assure their customers the highest quality services and a completely integrated turnkey solution.

BounzD will facilitate in getting the customers in touch with Lodha’s Contour 9 in a cost effective manner. With BounzD‘s facilities, calling cheaply is made easier and also gets one ‘real time help’. This widget is BounzD live in action. All one has to do is click the button and a customer care executive will speak to them in a few minutes time. Moreover, even ‘reservations’ or any other query can all be made with just a click.
Lodha Contour 9 is definitely a place filled with grandeur; luxury knows no bounds and life no limits.

Rustomjee has heralded the rise of insightful designs and eco- friendly construction technologies since its advent in 1996.Through their varied projects, it has lived up to global benchmarks and set a few milestones of its own. Being the winner of the Realty Plus Excellence Awards 2012, it is of no doubt that the company’s passion for quality has definitely earned it an unmatched reputation.

Today this commitment to quality is what is converting million square feet of lands into premium townships, corporate parks, retail spaces and homes. The eco-centricity of their enterprise is evident in every aspect of the properties they create. From the blue-print which always allots adequate space to open green spaces, to the structures they build. Rustomjee employs industry experts to look into the smallest details of every stage of construction so the output is never short of perfect. It’s not surprising that Rustomjee’s standards are now emulated as benchmarks internationally and its dedication to quality has earned it the honour of being one of the first Indian Real Estate Development Companies to get an ISO 9001certification. Rustomjee is now deemed to be an ISO 9001-2008 company.Considering ‘planning’ and ‘foresights’ as the fundamentals for any constructions, Rustomjee believe that ideas form the cornerstones of buildings thus facilitating in transforming a mere bricks into homes and innovation centres.

BounzD,the bridge connecting the customers to Rustomjee with their inbound calling solutions enables real time communication between them.With minimum requirements of just internet and headphones, BounzD’s custom- built application allows cost-effective calls and thus links the customers with the property owners.

Rustomjee with their animate design principles will invent, discover and deliver newer lifestyle solutions to their customers.

a. Flexible, making sure that the customer can Join their therapeutic session from    any private place in and moreover wait for sessions to start in a convenient and secure ‘Virtual Waiting Room’.
b. Convenient, eliminating the travel time and costs associated with traditional therapies
c. Verifiable, making the customer confident that the practitioners on their network are legitimate, highly qualified and ready to assist the customers
d. Secure, most importantly the founders offer a secure way of connecting the customer with the therapist by maintaining high confidentiality.

The founders at Proventherapy make sure that the problems brought to; for online psychotherapy, i.e from non-psychiatric, behavioral issues to complex psychotic conditions; from adjust-mental issues to family separation and divorce issues; from career stress to financial problems; whatever may be the customer’s issue, they are happy to offer their  time and expertise to help the customer to sort out within the shortest possible time.

Moreover with Bounzd acting as a ‘facilitating’ medium, the therapy session is ‘user friendly’ as BounzD with their custom- built application allows the customers to make cost-effective calls. With just an internet connection and a pair of headphones and the customer is ready to participate in remote therapy sessions.

Customers can make the most of it now. Customers can easily avail a doctors services as soon as he becomes online at a particular time. This helps doctors to schedule his tasks and prepare for online counseling  Doctors can be online and offline with their account and set their working hours as well. Bounzd will provide the customers with the best healing solution providers, with just a click.